Published Date:
06 November 2009
By Staff Copy
TAYLORS of Harrogate is to build further value into its successful Yorkshire Tea brand by introducing a new range of specialist varieties inspired by consumer demand for seasonal produce.
Yorkshire Tea has seen strong growth in recent years, currently three times ahead of the market, and has decided to use its specialist knowledge of the tea industry to boost sales further.
The new Season’s Pick range including Assam Gold, Rwanda Gold and Kenya Gold will each be available for select four month seasonal periods.
According to Taylors’ tea buyer, Ian Brabbin: “When it comes to fruit and vegetables, we all know that seasonal food isn’t just fresher but it’s tastier too. But what’s less widely known is that the same is true for tea.
“Yorkshire Gold Season’s Pick lets us offer tea drinkers teas from some of the best tea-growing regions in the world, picked when they’re at the very peak of their flavour.”
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Last Updated:
02 November 2009 2:45 PM
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Source:
Harrogate Advertiser
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Location:
Harrogate
