Published Date:
26 June 2009
By Staff Copy
HARROGATE Spa Water has signed a deal to become the official water supplier to two major golf tournaments for the next two years.
Starting this summer, Harrogate Spa Water will be refreshing players and officials at the Ricoh Women’s British Open and the Alfred Dunhill Links Championship. The events will have a combined global TV reach of around 800 million viewers.
In addition to advertising boards around the courses, branded chiller bins full of product, strategically positioned at all the tees covered by the television cameras, will promote the Harrogate Spa brand name all over the world.
Paul Martin, managing director of parent company Waterbrands, commented: “This is the most valuable sponsorship we have undertaken in our seven-year history and we are sure our investment will pay off. . .
“Golf and Harrogate Spa have a lot in common - they share an impeccable British heritage and they’ve both continued to grow in popularity over the centuries since their origin.”
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Last Updated:
23 June 2009 12:23 PM
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Source:
Harrogate Advertiser
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Location:
Harrogate
