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New branding to drive firm forward

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Published Date: 30 October 2009
VENTILATION manufacturers EnviroVent have teamed up with Harrogate-based sign specialists Adbell to rebrand their nationwide commercial van fleet.
The Hornbeam Park company, whose success has been predominately in the social housing market, have now ventured into the private housing market.

This, combined with the fact that the original black vans showed only a company logo that failed to identify exactly what the company does, was the deciding factor which led to the rebranding of the entire fleet.

EnviroVent’s creative team leader, Will Wood said: “Once we had designed the artwork it was an easy process to pass it across to Adbell who were quick and efficient in transferring the graphics on to the van. We’ve found them very helpful to work with and they have wrapped our vans under some tight deadlines.”

The work is expected to be completed on the 38 vehicles by early 2010.

Adbell's Jonathan Robson said: “We believe that creating and maintaining a strong branding goes hand in hand with a successful business, and we constantly strive to offer our clients new ideas and design concepts which achieve this.

“In an industry with such diversity it is imperative for us to be on top of our game in every aspect of the business.

“The market place is very competitive and we constantly strive to offer new ideas and give our clients that something extra.

“It is one thing to win business with great sales pitches and eye-catching designs but we always remember that it is just as important to back it up with the quality of products and service our clients receive.”

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  • Last Updated: 26 October 2009 3:07 PM
  • Source: Harrogate Advertiser
  • Location: Harrogate
 
 
 


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