The company has teamed up with the Operation Wallacea Trust to work on a conservation project which has resulted in the creation of its newly-launched Jungle blend coffee.

Wicked Coffee worked in conjunction with Operation Wallacea on an initiative sponsored by the World Bank and the Global Environment Facility.

This involved the formation of contracts with local coffee producers whereby the Wicked Coffee Company agreed to purchase their crop directly and pay them a fair price. In return the farmers agreed to an embargo on logging and hunting in designated rainforest areas.

The result was a protected environment for many rare species of indigenous wildlife. Wicked Coffee then used these local beans in the new Jungle blend.

Fergus Walsh, Managing Director of Wicked Coffee, said: "We were delighted to be asked to take part in this project. Wicked Coffee has always supported ethical trading through our 'Wicked But Fair' policy, which made us the ideal partner for Operation Wallacea. The opportunity to take things a stage further by helping wildlife conservation has been a real privilege for us."